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The Catholic Enquiry Centre has booked advertising space in cinemas across Australia during the Christmas/Boxing Day/New Year period. This is the peak time that people visit the cinema, with Boxing Day attracting the biggest viewing audiences of the year!
While newspaper advertising is still important to reach our market, newspaper readership is in decline, and this is another way to reach the mass market.
The movies that our ad will precede are:
- The Bee Movie, an animated children’s film with Jerry Seinfeld, Uma Thurman, Oprah Winfrey etc. It is a film for the whole family.
Our advertising with this film commences on 6 December for two weeks.
- Atonement, a period drama across several decades.
Our advertising with this film commences on 26 December for two weeks.
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